The pandemic has had a disproportionately high impact on women-owned small businesses – yet women remain optimistic about the future. That’s why Union Bank is hosting a special virtual event to support women business owners to provide answers, and resources in what continues to be a challenging time. According to their recent survey:
Women reported significantly higher revenue losses for their small businesses. Women-owned small businesses saw a median revenue loss of 50%, whereas male-owned businesses only saw a loss of 35%.
Women small business owners were unable to invest in their businesses as much as their male counterparts. On average, women SBOs invested only $17,000 in COVID-19 adjustments, compared to the $38,000 spent by male owners.
So, we want to zero in on practical advice for small business owners and how we all can support those in our communities as the economy picks up. Please join us for this interactive, virtual event where we will discuss:
Survey results highlighting sentiment from small business owners in California on the impact of the pandemic and their outlook moving forward1
Lessons learned from this past year
Changes and new best practices that are here to stay